The 13 Best Email Template Builders for Any Budget

Scott D. Clary
11 min readMay 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.

Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch.

Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns.

Then again, the fact that there are dozens of tools available can pose a challenge — how are you supposed to know which template builder will best suit your needs?

Fortunately, you’re in luck. We’ve done the homework for you, compiling a list of our 13 favorite email template builders, complete with pricing, screenshots, and a general overview of each app’s unique features. Keep reading to choose the best email template builder for your company.

But first — why do you need an email template builder, anyway?

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Why You Need an Email Template Builder

Email marketing remains one of the highest-ROI marketing strategies, in part because of how easy and inexpensive it is to create a campaign, but if you’re designing and sending emails on a frequent basis, you’ll need additional support to work efficiently — and maximize your results.

An email template builder grants you several advantages:

  • Better design features. Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.
  • Initial time savings. Most email template builders rely on intuitive mechanics, like drag-and-drop editors, so you can design your emails faster.
  • Long-term time savings. Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails.
  • Replicability. Did you see impressive results with your most recent campaign? With an email template builder, you can easily replicate it…
Scott D. Clary

👋 | Host @ Success Story Podcast 🎙️ | Newsletter for people who love Mindset, Entrepreneurship & Business 👉