Seth Godin is one of the most prolific writers of our time.
He writes a single blog every single day, and is one of the greatest storytellers I’ve ever had the opportunity to consume content from.
For a long time, I tried to figure out exactly how somebody could write such prolific pieces day after day.
And I’m not kidding, he never misses a day… ever.
But the answer to my question is quite simple, and the answer seems obvious.
If you want to write every day.
If you want to write quality content.
First you have to do it.
You have to take the actual step forward.
You have to take the action.
But secondly, it has to be effortless.
Now the real question is, how do you make it effortless?
Think about the way that we would normally make something effortless.
We make something effortless by doing it again and again, and again learning a new behavior or a new habit, doing something 10000 times until the effort seems like second nature.
This is how we’ve learned to read, to write, to ride a bike, to ace the test.
You’ve studied, studied, and repeated and iterated to the point where the new, learned hobby seems like second nature, as though we’ve been able to do it your entire lives.
But that’s the hard way.
That's not the way that Seth Godin writes.
If you dissected the works of Seth Godin and sifted through the advice that he's given over to people who are looking to learn how to write better, the answer’s simple.
Write like you speak.
Write like you talk.
“ Nobody has talker’s block “.
Write the way you do something, that you do day-in-day-out, that you’ve been doing for years already
That you don’t have to practice, to be good at it.
Everybody’s already good at talking.
Everybody’s already at speaking.
People have to learn how to write, because what are we doing every single day? We talk, and we speak, and we converse.
What we do not do every day is write.
Or write, well.
So the next time you’re running into writer’s block, learn from the man who writes a prolific story every single day.
Write like you speak.
Nobody has talker’s block.
When you write like you speak, everything flows a little easier.
Everything resonates with your audience a little more.
And all of a sudden, you magically discovered an incredibly powerful, influential and a useful talent, that you’ve been accidentally practicing your entire life.