How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model

SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time.

In this post, I give an example of how I have applied PR Smith’s SOSTAC® Planning Model — which is my interpretation of…

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Scott D. Clary

Scott D. Clary

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