Your Blueprint to Create the Perfect Content Marketing Strategy

Scott D. Clary
10 min readMay 25, 2020

Creating content can feel discouraging.

For instance, you might spend hours producing something that’s amazing, only to get little engagement, traffic, or leads. What’s more, later, you’ll have to explain that ROI to your boss — talk about a dreadful workday.

If you’re feeling frustrated or burnt out with your content creation process, you’re in luck. Here, we’ve created a complete blueprint to a successful content marketing strategy.

Plan your content for every persona and stage of the buying cycle. [Free Content Mapping Template]

In this post, I’ll walk you through the different aspects of the content blueprint and why each facet is so important for marketers to include in an overall strategy. For more information on content marketing strategies, we’ve created a content marketing workbook that’s free to download.

Otherwise, let’s dive into creating a content marketing strategy that will bring you that ROI you’re looking to earn.

How to Develop and Implement a Successful Content Marketing Strategy

We’re going to look at three different stages that make up the blueprint. These stages will outline the main steps you can take to create your strategy. Then, we’ll go into depth with details about making that happen.

Let’s start with step one — getting decision-makers on-board with your strategy.

Stage 1: Getting buy-in from your stakeholders in order to green light your strategy.

All great content marketing plans start with getting people within the company to buy into your vision — basically, the people who can give you the resources, budget, or information that’s required to make your plans a successful reality.

For example, internal customer-facing teams, such as customer support, can share their expertise and help fuel your content creation efforts. Because they have regular contact with customers, they’ll know some of your audience’s biggest challenges or what they care most about — which comes in handy when you need to create content those customers care about.

Additionally, your marketing team likely has a limited budget. To implement…

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Scott D. Clary

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