Chad Braverman — President & Chief Operating Officer at Doc Johnson | The Royal Family of S*x Toys
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About The Guest
Chad Braverman is a dynamic second-generation leader, steering the company with an innovative vision and robust business acumen. Taking the reins of a legacy initiated by his father, Ron Braverman, who transformed a small rubber goods firm into the esteemed Doc Johnson in 1976, Chad has been instrumental in elevating the family business to new heights. Since joining in 2004, equipped with a business degree from the University of Miami, he has masterfully blended traditional business strategies with modern creativity, significantly contributing to Doc Johnson’s impressive $135.8 million revenue as of 2021.
Braverman’s leadership has not only solidified Doc Johnson’s position as an industry pioneer in quality and innovation but also emphasized the importance of self-care and well-being through pleasure products. His dedication to pushing boundaries and fostering a culture of continuous improvement has ensured that Doc Johnson remains at the forefront of the industry, offering individuals products that enhance their daily lives and provide relaxation. Chad Braverman’s role in Doc Johnson is a testament to the enduring impact of a family legacy skillfully adapted to meet the evolving needs of modern consumers.
Talking Points
- 00:00 — Introduction
- 12:42 — Company Snapshot When Chad’s Joined
- 15:22 — Thriving on a Shoestring Budget
- 17:48 — Adult Industry Branding Challenges
- 24:28 — Navigating Retailer Relationships
- 30:55 — Influencer Marketing Insights
- 34:56 — Sex Toy Materials and Health
- 36:59 — Sponsor: Nudge Podcast
- 39:50 — Dealing with Industry Competitors
- 44:28 — Reclaiming 13 Years of Brand Equity
- 45:40 — Partnerships with Adult Performers
- 51:51 — Exploring Chad’s Product Lineup
- 55:17 — Top Products in the Adult Industry
- 57:40 — Societal Shifts: More Sexualization?
- 1:06:30 — Future Trends in the Sex Toy Industry
- 1:08:03 — Balancing Tech and Human Connection
- 1:10:10 — Inheriting a Business Without Mistakes
- 1:16:27 — Is School Useful or Overrated?
- 1:19:38 — Advice to Chad’s 20-Year-Old Self
- 1:20:20 — Defining Success
Show Links
- https://www.instagram.com/docjohnsonusa/
- https://www.linkedin.com/company/doc-johnson-enterprises/about/
Podcast & Newsletter Sponsors
- Hubspot — https://hubspot.com/
- Kajabi — https://kajabi.com/success (Code: success)
- ButcherBox — https://butcherbox.com/success (Code: success)
- Justin Wine — https://justinwine.com/ (Code: success)
- Green Light — https://greenlight.com/success
- Indeed — https://indeed.com/clary
- Nudge Podcast — https://www.nudgepodcast.com/podcast/
- NetSuite — https://netsuite.com/scottclary/
- Factor — https://factormeals.com/successpod50 (Code: successpod50)
- HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)
- ZBiotics — https://zbiotics.com/success (Code: success)
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What is the Success Story Podcast?
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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